David is the Director of Data Driven Analytics Cubed Ltd. and has a PhD in clinical sciences specialising in neuroimaging and predictive statistical modelling from The University of Edinburgh. For the past twelve years he has been involved in Big Data projects to better characterise, predict and treat Alzheimer's disease, stroke, and other devastating neurodegenerative diseases. With MSc and BSc (Hons) degrees in technology business studies from The University of Iowa and Strathclyde University he is able to take these analysis techniques and apply them to solve a range of problems from predicting Alzheimer's disease progression to patterns of consumer behaviour.